Tim O’Reilly points to the news that Experian has made a significant move to improve the quality of their online and demographic data with the acqusition of Hitwise for US$240 Million. Hitwise collects user traffic from ISPs in several countries including Australia and uses that information to provide companies with insight into their online [...]
Experian Bolsters Data With Hitwise Acqusition
May 4th, 2007 · No Comments · Industry
Tags:advertising·big brother
Profiling Amazon Users
January 19th, 2006 · No Comments · Australia, Research
Here’s an interesting read. Data Mining 101: Finding Subversives with Amazon Wishlists takes a look at just how much information we can extract from publicly available data such as Amazon.com’s Wish List service. The wish list allows a user to bookmark items they would like either by coming back and purchase at a later date [...]
Tags:amazon·big brother
