Tim O’Reilly points to the news that Experian has made a significant move to improve the quality of their online and demographic data with the acqusition of Hitwise for US$240 Million. Hitwise collects user traffic from ISPs in several countries including Australia and uses that information to provide companies with insight into their online [...]
Experian Bolsters Data With Hitwise Acqusition
May 4th, 2007 · No Comments · Industry
Tags:advertising·big brother
